Sales performance
Sales performance
Optimization of the sales department
- My first sales plan
- Strategic customer management
- Selling your unique value
- The Space-Time approach to optimize your territory
- The essentials of marketing
- Psychometric tests for sales performance
- Building a digital marketing plan
Develop and excel in international market
Level 1 Program: Getting started in international markets
Level 2 Program: Excelling international markets
- Defining an international export plan
- Carrying out an international market research
- International implementation strategies
- Growth in emerging markets
- Managing an international sales team
- Management of international distribution intermediaries
- International trade negotiations
- International digital marketing management
- My export plan
- Recruiting and managing manufacturing agents
- Setting up, managing and optimizing your distribution network
- Preparing for a trade show
Internal sales / customer service
- Customer satisfaction
- Increasing the average shopping cart
Communication
- Transactional analysis to manage communication dynamics
- The Process Communication Model® (PCM) approach to strengthen the relationship with your contacts
Sales techniques
- LEAD® – 5 interactive modules of 40 min
- 7 asynchronous webinars on the levers of influence
- Videos on handling objections
Negotiation techniques
- DEAL® – 5 interactive 45-minute modules
- Video and collection of 7 modules on the deadly sins of negotiation
Prospecting Techniques
- How to prepare your prospecting session
- How to get past the secretaries
- How to get referrals
- How to prospect with LinkedIn
- How to build your trailer
Sedentary sales
- Collection of 6 demos on the 5S method: selling in outbound calls
- Collection of 6 demo memos on the 5E method: selling on inbound calls
Succeed in your sales presentation
- Introduction / Preparing well / Making a successful entrance / Mobilizing your audience / Building visuals that have an impact
Personal development
- Managing your time better
- How to become a good salesperson
- General presentation of the levers of influence
- Levers of authority / Reciprocity / Consistency / Social proof / Contrast / Rarity / Sympathy
Complex selling
- How to identify the key players in a decision-making group
- How to decide whether to pursue a deal with the 3P method
- How to analyze your customer portfolio with the ABC cross matrix
- How to build a business review (5 modules to analyze and follow up major projects)
- How to write an account plan (5 modules to analyze and define a strategy for key accounts)
- Networking and lobbying
LEAD®, DEAL®, BOSS® and 5E5S® are trademark of Halifax consulting.
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