Guide. Execute. Measure
The results of your sales team depend on their actions. To get the maximum potential from your current and future markets, it is necessary to have a sales function that is up to the challenge.
Poorly defined goals can discourage teams or slow the business growth.
This step is important for the entire company because it allows each department to anticipate and plan the future. This exercise will allow us to align not only the efforts of your sales teams, but also your operations.
The challenge is to properly define them according to key parameters which are:
The accessible potential of the market
The situation of the current client budget
The ability to turn your qualified prospects into new customers
The ability of your sales team to retain and optimize current client