SALES PLAN
Think of it as your compass. It’s a strategic approach that will help you establish your specific sales objectives and guide you in the actions you need to take to reach them. Your sales team will also work with your paying and high-potential customers.
Customer management
You are in growth
Can I increase the number of paying customers without increasing my sales force?
How can I maintain my growth over the next few years in a context of labor shortage?
The increase in sales is regular; can we speed it up?
Your situation concerns you
Are we putting the energy of our sales force in the right place? I have the impression that we are spending too much time on non-paying clients.
Are we getting the maximum potential of our existing customers?
Why do I feel like our salespeople spend too little time selling?
We find it hard to retain our customers; what should we do?
Sales structure
You are in growth
Is my organization ready to leave its natural territory?
Do we have the right approach to develop a new market?
We need to recruit our first distributor or agent, what are the pitfalls to avoid?
Your situation is concerning you
I find it difficult to optimize the performance of our distributors.
Do my agents represent me the right way?
We would like to set up an annual sales/marketing plan for each of our distributors. How do we do this?
Prospecting
You are in growth
Our sales are growing due to our current customers, but we are losing market share, how to change this situation?
Our sales team only prospect customers with low potential rather than future major customers. How can we reverse this trend?
Your situation is concerning you
We develop very few new clients; how to change this situation with salespeople who are short on time?
We put a lot of energy into developing new customers, but our success rate is not up to our expectations. What can we do?
Why do our salespeople never have time to develop new customers?
Value proposition
You are in growth
How do we make sure our salespeople are selling what sets us apart: our added value?
How do I make sure that our value proposition reaches the end buyer through my distribution network?
Our competition is cutting prices: what should we do?
Your situation is concerning you
Our salespeople have a very technical language, how to switch to a language that align with the needs of our customers while transmitting our added value?
We have difficulty selling our added value, which leads us to sacrifice our margins.
What do our distribution networks sell: a price or our added value?
Where to begin?
Get a diagnosis that will help you identify and prioritize your needs, whether you’re looking to implement simple actions in the short term or undertake transformation projects to ensure you achieve your sales objectives over time.
Performance diagnosis