SALES PLAN

Guide. Execute. Measure

The results of your sales team depend on their actions. To get the maximum potential from your current and future markets, it is necessary to have a sales function that is up to the challenge.

Sales plan

> SALES PLAN

Customer management

> CUSTOMER MANAGEMENT

Sales structure

> SALES STRUCTURE

Prospecting

> PROSPECTING

Value proposition

> VALUE PROPOSITION

Think of it as your compass. It’s a strategic approach that will help you establish your specific sales objectives and guide you in the actions you need to take to reach them. Your sales team will also work with your paying and high-potential customers.

YOU ARE IN GROWTH

We are achieving our goals year after year: Are they ambitious enough?

Are our salespeople doing whatever it takes to tap into the full potential of their customers and markets?

Beyond our growth, are our selling costs optimized?

YOUR SITUATION
CONCERNS YOU

We always have trouble achieving our goals; do we have the right sales plan to reach them?

Are our sales processes and approach clear and consistent?

Are we taking the right steps week after week to achieve our goals?

Strategic customer management allows you know which customers you need to work with and where you need to invest your energy to optimize your sales.

YOU ARE IN GROWTH

Can I increase the number of paying customers without increasing my sales force?

How can I maintain my growth over the next few years in a context of labor shortage?

The increase in sales is regular; can we speed it up?

YOUR SITUATION
CONCERNS YOU

Are we putting the energy of our sales force in the right place? I have the impression that we are spending too much time on non-paying clients.

Are we getting the maximum potential of our existing customers?

Why do I feel like our salespeople spend too little time selling?

We find it hard to retain our customers; what should we do?

To achieve your profitability and sales goals, the structure of your sales department must be linked to your business strategies and the reality of your target markets.

YOU ARE IN GROWTH

Is my organization ready to leave its natural territory?

Do we have the right approach to develop a new market?

We need to recruit our first distributor or agent, what are the pitfalls to avoid?

YOUR SITUATION IS
CONCERNING YOU

I find it difficult to optimize the performance of our distributors.

Do my agents represent me the right way?

We would like to set up an annual sales/ marketing plan for each of our distributors. How do we do this?

Rigor, frequency and targeting are the 3 ingredients in prospecting to ensure constant and controlled growth.

YOU ARE IN GROWTH

Our sales are growing due to our current customers, but we are losing market share, how to change this situation?

Our sales team only prospect customers with low potential rather than future major customers. How can we reverse this trend?

YOUR SITUATION IS
CONCERNING YOU

We develop very few new clients; how to change this situation with salespeople who are short on time?

We put a lot of energy into developing new customers, but our success rate is not up to our expectations. What can we do?

Why do our salespeople never have time to develop new customers?

Your unique value proposition is both what sets you apart from the competition and what enables you to create value in the eyes of your customers. Make sure it is clear, distinctive, and mastered by your sales teams.

YOU ARE IN GROWTH

How do we make sure our salespeople are selling what sets us apart: our added value?

How do I make sure that our value proposition reaches the end buyer through my distribution network?

Our competition is cutting prices: what should we do?

YOUR SITUATION IS
CONCERNING YOU

Our salespeople have a very technical language, how to switch to a language that align with the needs of our customers while transmitting our added value?

We have difficulty selling our added value, which leads us to sacrifice our margins.

What do our distribution networks sell: a price or our added value?

Where to start?

Diagnosis